Factors influencing public responses to Kauri Dieback control measures

S. Wegner

Completed

2014

Identifying factors that influence peoples responses, perceptions and attitudes towards kauri dieback controls.

Overall high level of awareness (75.7%) and past compliance with stations (88.9%) and track usage (78.2%). Lower compliance amongst younger visitors, the less educated, visitors outside AKL and those of Asian, Maori or Pacific ethnicities. Lower rates of awareness did not necessary translate to lower compliance. A focus on positive messaging and publicize compliance rates to reduce scepticism and demonstrate positive social norm. Education is clear and minimise the perceived threat to activities.

• Social Science