Comparing awareness and compliance behaviours from 2011 to 2016.
Outcomes
Overall awareness of kauri dieback has increased significantly from 31% in 2011 to 67% in 2016. However, there was no significant increase (p>.05) in six compliance behaviours between 2011 and 2016. Note, there was a significant increase in self-reported use of disinfectant from 28% to 40%. Most users want to know more about the disease and would support wider communications. Dog owners report significantly lower knowledge about the disease. People are supportive of actions but there's a feeling among some that their personal actions can't make a difference, however vast majority who has taken some action think its important to do so. Main barrier to action is a lack of awareness of when kauri are near and lack of awareness of the disease in general. There is a view that kauri are just one of many threatened species in NZ. Four in ten people who used disinfectant, used it incorrectly. A large number of forest visitors look for information before spending time in the forest.